Primary lockup
The runner mark with the ENDURAMAN / CORPORATION wordmark, stacked. The default brand badge for profiles and full-brand placements.
Light
Dark / reversed
Brand & Press Kit
Everything you need to feature Enduraman correctly.
Logos, colors, typography, and boilerplate for journalists, publishers, conference organizers, and partners. Use the assets as provided; do not redraw, recolor, or distort them. Questions go to drewguitarte@enduraman.com.
Logos
Three lockups, light and dark, vector and raster.
Use the vector formats (SVG for screen, PDF for print) wherever possible — they stay sharp at any size. Use PNG for slides, email signatures, and quick placements. Choose the dark (reversed) versions on dark backgrounds.
Horizontal lockup
Mark left, wordmark right. Built for letterheads, document headers, email signatures, and slide masters — the same file used in this site’s header.
Light
Dark / reversed
Mark & wordmark
The runner mark with the single-line ENDURAMAN wordmark. For social avatars, app icons, and compact stamps where space is tight.
Light
Dark / reversed
Color
Deep navy, the payoff gold, and the cover green.
Navy is the foundation. Gold is the primary accent — reserved for calls to action and key numerals. The cover green is a secondary accent tied to The LeanIX Payoff. The mark’s red belongs to the logo art and is not used as an interface color.
Typography
Two typefaces, two jobs.
- Instrument Sans
- The voice. Headlines and body text, weights 400–700. The workhorse face for everything readers read.
- Jura
- The instrument labels. Overlines, kickers, numerals, and tracked-out tags, weights 400–600 — the precise, technical counterpoint to the voice.
Both are open-source Google Fonts. Where they are unavailable, fall back to a system sans-serif.
Press Boilerplate
Copy-ready descriptions.
Use the language below verbatim, or trim to fit. It is written to be quoted.
About Enduraman Corporation
Enduraman Corporation is an independent management consulting firm in the San Francisco Bay Area specializing in enterprise architecture strategy and SAP LeanIX enterprise architecture management. The firm turns enterprise architecture investments into demonstrable business value — measured in retired applications, recovered spend, and decisions made on evidence.
About the founder
Andrew “Drew” Guitarte is Chairman and Chief Executive Officer of Enduraman Corporation, an enterprise architecture executive and SAP LeanIX subject-matter expert, and the author of The LeanIX Payoff. A Doctorate in Business Administration (DBA) candidate and adjunct professor of more than a decade, he is the founding Chairman of the Business Architecture Society.
Press & Partnerships
Writing about the book or the practice?
Interviews, review copies of The LeanIX Payoff, speaking bookings, and high-resolution assets are available on request.