Turn architecture into value
To turn enterprise architecture investments into demonstrable business value — recovered spend, retired complexity, and decisions made on evidence rather than instinct.
About
A bridge-builder between business and information technology — who runs long.
Enduraman Corporation exists on a single conviction: for technology to be relevant, it must be inseparably coordinated with business goals. Enterprise architecture is not an information technology (IT) function. It is a business function. Everything we build starts there.
The bridge, built to last
A world where business and technology are coordinated by design, not reconciled after the fact — and where every architecture program can prove its worth in the language the board speaks.
Excellence and service
Drawn from a Jesuit education and twenty-five years of practice: excellence as the standard, service as the purpose, and the long, deliberate effort as the method.
The Founder
Andrew “Drew” Guitarte
Chairman and Chief Executive Officer, Enduraman Corporation. Enterprise architecture executive, SAP LeanIX subject-matter expert, and author of The LeanIX Payoff.
Drew’s career did not begin in enterprise architecture. It began in mathematics, moved to a Master of Science in Computer Science with a major in artificial intelligence (AI) at Ateneo de Manila University, and pivoted at IBM on a single insight: technology without business alignment is irrelevant. That conviction — the search for a way to bridge the gap between information technology and business — is the origin of everything that followed.
Over twenty-five years he has led complex, cross-functional transformation as an enterprise architect, business architect, senior project manager, and business analyst. He spent eleven years at Wells Fargo as an Enterprise Business Architect and Technology Strategy Lead, and has carried engagements across the United States, Brazil, and the Philippines — most recently as Chief Architect for a major chemical manufacturer and enterprise architect for one of North America’s largest retail beauty chains.
He is a Doctorate in Business Administration (DBA) candidate at Golden Gate University, where he has been an adjunct professor for more than a decade, and is the named inventor on United States Patent 10,896,396. He is the founding Chairman of the Business Architecture Society and a delegate to the Federation of Enterprise Architecture Professional Organizations (FEAPO).
Credentials
- Doctorate in Business Administration (DBA) candidate, Golden Gate University
- M.S. Computer Science, major in Artificial Intelligence — Ateneo de Manila University
- Certified SAP LeanIX Enterprise Architecture Management practitioner (5+ years)
- Certified Business Analysis Professional (CBAP)
- SAFe Scrum Master (SSM)
- United States Patent 10,896,396
- Founding Chairman, Business Architecture Society
The Enduraman Philosophy
Sustained, deliberate effort beats intensity and flash.
“Enduraman” is not a brand name. It is a manifesto compressed into a single word — endurance athletics fused with the practitioner identity of someone who has spent twenty-five years doing the long, unglamorous work of enterprise transformation.
The same philosophy governs a multi-year governance transformation and a thirty-to-forty-mile training week on the road to the World Marathon Majors. We do not sprint. We build the engine and run until the destination is reached. Your program will hit the wall; the discipline is what carries it through.
“Business, or life in general, is not a sprint. It’s a marathon. A lot of drama goes into the preparation and race day itself. Finally you cross the finish line, and you realize you are never the same person again.”
Research & Thought Leadership
The practice rests on a published body of work.
Twenty-five years of consistent inquiry into complexity, business architecture, and emergent systems — the foundation beneath every engagement.
The Pluggable Economy
Drew’s 2022 economic framework: every person, product, and business connecting as frictionlessly as a power outlet. Grounded in the ISO/IEC/IEEE 42010 architecture standard.
Emergent Intelligence
A general theory viewing artificial intelligence through the lens of complex adaptive systems — the unified framework toward which the research career has been building.
Peer-Reviewed Papers
“Taming the Wicked Problem of Portfolio Management” (PMI Global Congress) and “Compliments to the CHEF” (Cutter Consortium), on complexity science and emergent decision-making.
Let’s Build the Bridge
Twenty-five years of practice, pointed at your program.
Start with the book, or start with a conversation. Either way, the work begins with your decisions — not our slides.